“A new survey conducted by Goldman Sachs has found that only 40 percent of consumers polled were likely to return to hotels after using San Francisco-based Airbnb or other ‘peer-to-peer’ services.
That compared to 79 percent of travelers who hadn’t used the service, who said they were likely to prefer formal lodging, Bloomberg reports.
‘While 67 percent of respondents between 18 and 24 said they had used a home-sharing service in the past year, 75 percent of those between 25 and 34 said yes, and 64 percent of those between 35 and 44 also had,’ the survey found. ‘Among those older than 44, the use ranged from 29 percent to 23 percent.’
Another key finding? Airbnb or P2P users aren’t just couch-surfer types looking for a bed: 70 percent of those polled with an income between $70,000 and $119,000 said they’d used such a service in the last year. Respondents were also more familiar with alternative lodging this year.
Click here for BizJournals article.
My two cents: These two data points should alarm hotels – (1) the fact that 60% of those who tried home sharing don’t go back to hotels and (2) their key demographic (younger people at the height of their earning potential) are high users of home sharing.